I, too, grew up in the conventional wine space where it was all about typicity, left-bank-right-bank memorization and the noise of the single narrative: wine is enjoyed "liked this" by "these people." I think the expansions we see in wine parallel the expansions that we're seeing in other cultural spaces where that single narrative is being challenged and dismantled every day. Thank you for sharing this. I can't wait to get to one of these ABV events.
"these people" being affluent boomers, in my case. I do have the same issue you highlight - and mind you, one thing I am finding more and more that as the environmental issues we are living hit wine production (Burgundy as an example), wine changes - and taste should too.
Absolutely. There’s the word—change. I’m not sure when change became the enemy of continuity but as I go through my own changes, I realize creativity cannot thrive without it. Cheers.
Hi! Nice piece! We are actually debating this precise issue at the “Gastronomic Congress: Talking about drinking” that will go on for the rest of the academic year (it’s online, so you can join. It’s in Spanish but if you speak a little you can follow along): https://thefoodiestudies.com/iv-congreso-de-comunicacion-y-periodismo-gastronomico-de-the-foodie-studies-hablar-de-beber/
I’ll write a piece on this topic too this week and I’ll point to this article :) thanks for sharing!!!
I, too, grew up in the conventional wine space where it was all about typicity, left-bank-right-bank memorization and the noise of the single narrative: wine is enjoyed "liked this" by "these people." I think the expansions we see in wine parallel the expansions that we're seeing in other cultural spaces where that single narrative is being challenged and dismantled every day. Thank you for sharing this. I can't wait to get to one of these ABV events.
"these people" being affluent boomers, in my case. I do have the same issue you highlight - and mind you, one thing I am finding more and more that as the environmental issues we are living hit wine production (Burgundy as an example), wine changes - and taste should too.
Absolutely. There’s the word—change. I’m not sure when change became the enemy of continuity but as I go through my own changes, I realize creativity cannot thrive without it. Cheers.
Same here. The taste being driven by those now wealthy and elderly, and all the while, the environment is changing (and wine production too)...